Meets for 9 classes, Monday & Thursday Evenings, February 26 – March 26, 2018
All classes meet in the MIT Tang Center, check classroom for each date
Start Smart is a hands-on class for entrepreneurs who are serious about launching a startup. CEO’s, successful entrepreneurs and investors who’ve done it all before are invited guest speakers and an integral component of the learning experience!
Classes are focused on the steps required to prep a solid understanding of your target market so you can launch and grow your science/technology company successfully.
Each student receives a copy of Guy Kawasaki’s ‘The Art of the Start’ and Bill Aulet’s ‘Disciplined Entrepreneurship.’ These books are key to the curriculum and are included as part of the registration fee.
Why Take This Class?
- Learn What it REALLY Takes. Get insights on how to prep your startup rapid growth. Define and refine your company’s target market, product positioning, business model and go to market strategy
- Build a Lifetime CEO Network. The other students in the class are a natural source of an in-the-trenches peer group
- Expert & Peer Feedback. Bring exercises you have completed to class, discuss your results and receive expert and peer feedback on how to make improvements
- Create and/or Refine Your Pitch. Your pitch will be suitable for potential investors, clients, recruits and partners
Class 1 – Monday, February 26, 2018 from 6 – 9 pm
Who is Your Customer?
Class entrepreneurs will learn about company purpose and mantra, selecting a beachhead market, defining an end user profile and estimating a total addressable market.
Class 2 – Thursday, March 1, 2018 from 6 – 9 pm
What is your Value Proposition & Competitive Position?
Class entrepreneurs will learn about quantifying the value proposition of their offering to their target market and charting their competitive position.
Class 3 – Monday, March 5, 2017 from 6 – 9 pm
The Art of Pitching (Investors, Partners and Customers)
A good company pitch can be used to achieve many goals; raising money, closing a sale, securing a partnership, and recruiting employees.
Class 4 – Thursday, March 8, 2018 from 6 – 9 pm
Legal Issues for Startups
What does an Entrepreneur need to know about startup legal issues in the areas of employment, intellectual property and financing?
Class 5 – Monday, March 12, 2018 from 6 – 9 pm
Determining Your Go to Market Strategy
Class entrepreneurs will consider how their target market customers will acquire their product/services.
Class 6 – Thursday, March 15, 2018 from 6 – 9 pm
How Will Your New Venture Make Money?
Class entrepreneurs will consider their business model and its alignment with target market buying behavior.
Class 7 – Monday, March 19, 2017 from 6 – 9 pm
How do you Design & Build Your Product/Service?
Class Entrepreneurs will consider all key assumptions underlying their business model / go to market strategy in defining a minimum viable product with which to test market acceptance/preference.
Class 8 – Thursday, March 22, 2018 from 6 – 9 pm
The Art of Raising Capital
It is possible to build a business without capital, but it may be much easier with it. This session will examine techniques for successfully raising capital from a variety of sources.
Class 9 – Monday, March 26, 2017 from 6 – 9 pm
Mock Investor Pitch
CEOs must demonstrate the ability to present the essentials of their ventures concisely and in a manner that showcases their results. Each student will have twenty minutes to present their company pitch deck. Each presentation will be followed by feedback from the class and other invited MIT Enterprise Forum of Cambridge guests.